Pantene

For too long, skipping a hair wash meant one thing for girls: the messy bun. That sloppy look that says “I’m just too stressed to deal.” So to promote Pantene’s new line of dry shampoos, we encouraged girls (and guys) to ban the bun and embrace a whole new world of waterless hair. #Buntervention

Women and men shared their messy buns for a chance to win a #Buntervention by celebrity stylist Florido.

5 lucky winners got styled by our A-list stylist and we got some great content for tutorials!

Shout out for the work on this page:

Agency: MMC

ECD: Ted Sabarese

CDs: Jody Zorn, Mila Golubov

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