Shout out for the work on this page:
Agency: Barker
CDs: Sandi Harari, Maya Kagan
Freelance CD: Jody Zorn
ACDs: Michael Harari, Kelsey Miller
Most baby companies focus on how their product helps the baby. No surprise. So to stand out in this overly-saturated category, we positioned Maxi-Cosi as a brand for parents. Real parents. Not the cookie-cutter version we often see in advertising.