Shout out for the work on this page:
Agency: mcgarrybowen
GCDs: Cliff Skeete, James Cheung
ACDs: Jessica Zalaznick, Erick Jansen
JCPenney
To launch JCPenney’s plus-size boutique, we asked influential, self-proclaimed “fat girls” to talk about society’s attitude towards our bodies. They didn’t hold back. Neither did the media storm that followed.