Pampers

Being a mom is a 24/7 job, and on Mother’s Day, Pampers wanted to thank them. So we created a campaign that ran when we knew only mom would be watching: midnight to 5a.m.

Radio also ran from midnight to 5a.m. on Mother’s Day.

We got a lot of press. Thankfully, not in the middle of the night.

Sometimes the smallest fighters are the toughest. This ran in honor of World Prematurity Day.

Shout out for the work on this page:

Agency: Saatchi & Saatchi

ACDs: Jody Zorn, Liz Harrison

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